Serial entrepreneur, and owner of over fourteen successful companies, noted and recognized speaker, business consultant to Fortune 500 companies, and author. Rick Cottrell is a leader, an innovator, and a true American success story. In his 40 plus years of business—both starting, selling, and acquiring numerous successful companies, he is now sharing his wisdom. Rick has been there and done that. When he shares his important insights and predictions for businesses and successful entrepreneurship, he speaks from authority and has done the hard work and lived the lessons.
In Cottrell’s first book
, entitled “Bulletproof Your Business, How To Survive and Thrive In Any Economy,” he shares his formula for ensuring the success and growth of any business regardless of the presence of opportunity or adversity.
We sat down to interview the affable, no-BS serial entrepreneur about his book and elaborate on his methods to bulletproof and ensure the success of any business.
In this first series of our continuing dialog and blog, we’ll discuss Cottrell’s business philosophy and roadmap for success.
Why Write a Book in the First Place?
“When I was thinking about that question, my first thought was, it seems like every Tom, Dick, and Harry has “written” a book. Personally, I am always looking to learn and grow with one caveat – like most business owners, I do not have a lot of time. I hate to say it, but when someone hands me a thick book with small print, I usually put it on a shelf to collect dust. If the topic interests me, I’ll use Audible to determine the chapters of value and set the listening speed to 1.5X.
When I was asked if I wanted to put my thoughts into writing I wanted to make sure that it was short and sweet, was printed in large font, and had levity throughout. Nothing turns me off more than reading a book that is focused on talking about how great the author is or articulates a complex solution that is complicated and hard to understand. I have no patience for that, frankly, business is not that complicated.
My goal is to help simplify scalable business growth in a simple, easy-to-interpret vehicle. A channel where I could easily throw my ideas out there, hence the book. At the end of the day, it’s about sharing, and I hope they (the readers) get something from it.
There’s no BS, and I’m not hunting for money. I’m not trying to get you to hire me; I’m too busy for that anyway. I did it because I see so many companies failing to exceed their own expectations. And it usually boils down to missing some basic requirements and not bridging the gap to success. This book is for the entrepreneurial business owner or the business leader that’s not happy with their business’ state of being and that believes in a “No Regrets” philosophy. It truly is for someone that wants to take themselves and their business to the next level.”
Strive for the Best and Prepare for the Worst
One of the big takeaways in your book is that too many businesses fail to prepare for the worst. You reference the Pandemic and its impact on business. What should a business owner have learned from the Pandemic?
“Basically, you need to have a scalable, fully developed business to be able to quickly pivot. If you’ve never had the time and/or ability to work on your business instead of in it, you can’t react quick enough to be properly prepared to take advantage of opportunities or potential downturns. It’s about having the freedom to be ahead of your business instead of being behind it. It’s about having a Scalable Growth Architecture in place starting with a Strong Operating Foundation and building from there with the Right People and Resources, a Dynamic Roadmap, and the Right Leadership with their priorities sequenced correctly. With this architecture implemented, those companies were prepared, already thinking about what is next. It’s about being ready for growth always.”
“Motivational speaker, Jim Rohn, said something that I’ve always remembered: Winter never lasts forever. But you’ve always got to be prepared for winter, and I look at COVID as our most recent winter. Frankly, the government bailout money artificially accelerated the success of some businesses, or they’d have been gone. That is over. Businesses are now on their own again and the ones that will last are already implementing their scalable growth architecture, planning for next winter. And it is coming, you can count on it, the question is – will your business be ready to survive and thrive in it?”
Stay tuned for more valuable insights and advice from Rick Cottrell in our next interview and blog.